Study highlights disparities in media portrayal of IQOS among different demographics in Israel, impacting tobacco product perceptions and behaviors.
- A recent study conducted in Israel found significant disparities in how Philip Morris International’s IQOS heated tobacco product is portrayed in news media targeting different demographic groups, particularly the Arab population.
- Arab media tends to present IQOS more positively, includes misinformation regarding its safety, social benefits, and accessibility, and relies heavily on PMI as a primary information source compared to general media outlets.
- The study suggests that news media may serve as an alternative advertising channel for tobacco products like IQOS, especially in regions where direct advertising is prohibited.
- Media bias towards positive depictions of IQOS in minority-targeted outlets can significantly influence consumer perceptions and behaviors regarding tobacco products.
- The study calls for enhanced media surveillance and regulation, particularly in minority-oriented media, to ensure accurate reporting on tobacco products and counteract potential misinformation and disparities in tobacco-related behaviors.
Source link
Public Health & Prevention, Oncology, Cardiology