- Scammers are using AI technology to create fake videos of famous TV doctors like Hilary Jones and Michael Mosley to promote counterfeit drugs on social media.
- The deepfake videos manipulate the likeness and voices of real doctors to push fraudulent products like diabetes cures and blood pressure medications.
- Regulators are unable to effectively combat the rise of deepfakes, leaving social media platforms like Facebook and Instagram responsible for taking action.
- Doctors like Dr. Jones are forced to hire companies to track and remove deepfake videos featuring them, but the problem continues to escalate.
- The issue with deepfakes is that they exploit people’s trust in recognizable figures, making it crucial for individuals to scrutinize videos, contact the person directly, and report suspicious content on social media platforms.
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Dermatology, Public Health & Prevention, Fraud, Scammers