Understanding shoppers’ motivations for choosing certain grocery products can help combat obesity. Researchers have identified three shopper types and examined the impact of the Nutri-Score label in aiding healthier choices.
- Researchers are investigating shoppers’ choice strategies to help people make healthier food choices and combat obesity.
- Three types of shoppers have been identified: those who choose the healthiest option, those who always choose their favorite brand, and those who choose the least healthy option due to the belief that healthy food is not tasty.
- The Nutri-Score label, developed to aid in making healthy food choices, assigns grades based on relative product healthiness from A to E.
- The label is designed to compare alternatives within a product category, helping shoppers make informed decisions about the healthiness of their food choices.
- The article provides advice for the three groups of shoppers, encouraging the use of the Nutri-Score for informed decision-making and challenging beliefs about the taste of healthy food.
Source link
Nutrition,Consumer Behavior,Public Health & Prevention